Privacy Policy

Introduction

At PurePlateAI, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our AI-powered nutrition assistant.

PurePlateAI is a personalized nutrition service that provides meal recommendations and nutritional guidance based on your individual profile and preferences.

Information We Collect

User-provided information during profile setup:

• Name
• Age
• Sex
• Height
• Weight
• Food allergies
• Pre-existing conditions
• Dietary preferences

Automatically collected information:

We also collect usage data (such as interactions with our bot and meal logs) and device information (such as device type and operating system) to improve our service and provide a better user experience.

How We Use Your Information

• To personalize meal recommendations based on your profile and preferences
• To improve our service by analyzing usage patterns and user feedback
• For internal analytics to enhance our AI algorithms and overall user experience

Data Storage and Security

We take the security of your data seriously:

• Your data is stored on secure, encrypted servers
• Access to user data is strictly limited to authorized personnel
• We retain your data for as long as your account is active or as needed to provide you services

Third-Party Services

We use trusted third-party services to provide and improve our app. These services may process your data as follows:

Supabase (Database & Authentication)

Your account data, meal logs, and preferences are stored securely in Supabase. Supabase is SOC 2 Type II compliant and processes data in accordance with GDPR requirements.

Google Gemini (AI Meal Analysis)

Meal photos and descriptions are processed by Google Gemini AI to provide nutritional analysis. Images are processed in real-time and are not stored by Google beyond the analysis session.

PostHog (Analytics)

We use PostHog for product analytics to understand how users interact with the app. This includes anonymized usage patterns and feature engagement. We do not track advertising identifiers (IDFA).

Sentry (Error Tracking)

Sentry helps us identify and fix app crashes and errors. Error reports may include device information and app state at the time of the error, but do not include personal health data.

Sharing of Your Information

We do not sell your personal data to third parties. We share data with the service providers listed above solely to operate and improve our service. We may also share data if required by law or to protect our rights.

Your Rights and Choices

Depending on your location, you may have the following rights under GDPR, CCPA, or other privacy laws:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Data Portability: Request your data in a structured, machine-readable format
• Right to Opt-Out: California residents may opt out of the "sale" of personal information (note: we do not sell your data)
• Right to Non-Discrimination: You will not be penalized for exercising your privacy rights

To exercise any of these rights, contact us at support@pureplateai.com. We will respond to verified requests within 30 days.

You may also opt-out of certain data uses by adjusting your account settings within the app.

Changes to This Policy

We will notify users of any significant changes to this policy via email or through the app. We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at support@pureplateai.com.