Terms of Service

Acceptance of Terms

By using PurePlateAI, PurePlate, or any related website, mobile app, feature, or service operated by PurePlate LLC, you agree to be bound by these Terms of Service. If you do not agree to these terms, please do not use our service.

Description of Service

PurePlateAI is an AI-powered nutrition assistant that provides personalized meal analysis, nutrition targets, meal scoring, food lookup, and coaching guidance based on user profiles, goals, preferences, activity context, and logged meals. Our service aims to help users make informed dietary choices. PurePlate is not a medical provider, medical device, emergency service, or substitute for professional medical advice.

User Registration and Account

• You must provide accurate and complete information when creating an account.
• You are responsible for maintaining the confidentiality of your account information.
• You must notify us immediately of any unauthorized use of your account.

Eligibility

• You must be at least 13 years old to use PurePlate, or older if your location requires a higher minimum age.
• If you are under the age of majority in your location, you may use PurePlate only with permission and supervision from a parent or legal guardian.
• You may not use PurePlate if you are barred from using the service under applicable law or these Terms.

User Data

We collect and use profile information, goals, meal photos, meal descriptions, barcode scans, food memories, preferences, activity context, check-ins, Advisor messages, and other content you provide as described in our Privacy Policy. You have the right to access, update, or delete your data as outlined in the Privacy Policy.

You retain ownership of the content you submit to PurePlate. By submitting content to PurePlate, you grant PurePlate LLC a limited, non-exclusive, worldwide license to host, store, process, analyze, transform, display, reproduce, and use that content as needed to provide, maintain, secure, support, and improve the service, including meal analysis, nutrition targets, coaching responses, food lookup, product analytics, debugging, safety, and fraud prevention.

This license lasts only as long as needed for the purposes described in these Terms and our Privacy Policy, subject to deletion requests, backup retention, legal obligations, and legitimate business needs described in our Privacy Policy.

Subscriptions and Billing

Subscription Plans

PurePlate offers the following auto-renewable subscription options:

Prices are in USD and may vary by region. The price and currency shown at checkout by the Apple App Store or Google Play control your purchase.

Auto-Renewal Terms

All subscriptions automatically renew unless canceled before the end of the current billing period, subject to the terms shown by your store. Your Apple ID or Google Play account will be charged for renewal at the rate and timing disclosed at checkout.

Payment Processing

Payments are processed through the Apple App Store on iOS and Google Play on Android. By subscribing to PurePlate, you agree to the applicable store's terms and payment processing policies. PurePlate does not directly collect or store your payment card information. PurePlate may receive subscription status, product and base-plan identifiers, purchase events, renewal, expiration, cancellation, refund, entitlement, receipt, purchase-token, and transaction information needed to verify and manage your access.

Price Changes

We reserve the right to change subscription pricing at any time. If we change the price of a subscription, we will notify you in advance and give you the opportunity to cancel before the new price takes effect. Price changes will not affect your current billing period.

How to Cancel Your Subscription

You can cancel your subscription at any time. Cancellation will take effect at the end of your current billing period, and you will retain access to premium features until that date.

To cancel on iPhone or iPad:

1. Open the Settings app
2. Tap your name at the top
3. Tap Subscriptions
4. Select PurePlate
5. Tap Cancel Subscription

To cancel on Android:

1. Open the Google Play Store
2. Tap your profile icon
3. Tap Payments & subscriptions, then Subscriptions
4. Select PurePlate
5. Tap Cancel subscription and follow the prompts

To cancel on Mac:

1. Open the App Store
2. Click your name in the bottom left
3. Click View Information
4. Scroll to Subscriptions and click Manage
5. Click Edit next to PurePlate
6. Click Cancel Subscription

To manage an Apple subscription on the web:

1. Go to reportaproblem.apple.com
2. Sign in with your Apple ID
3. Find PurePlate in your subscriptions
4. Click Cancel Subscription

To manage a Google Play subscription on the web:

Visit Google Play subscriptions, select PurePlate, and follow Google Play's cancellation steps.

Free Trials

Eligible new subscribers may receive a 14-day free trial when that offer is shown at checkout:

• You will not be charged during the free trial period
• Payment will begin automatically at the end of the trial unless you cancel before the trial ends
• Trial eligibility and availability are determined by the applicable store and account history
• The offer, price, renewal date, and terms shown by the Apple App Store or Google Play at checkout control

Refunds

Subscription purchases are made through the Apple App Store or Google Play. Refund requests are handled by the store that processed the purchase under that store's refund policy.

For an Apple purchase:

1. Visit reportaproblem.apple.com
2. Sign in with your Apple ID
3. Select the PurePlate subscription charge
4. Follow Apple's instructions to submit your refund request

For a Google Play purchase:

Review Google Play's refund policy and submit the request through the Google account that made the purchase.

PurePlate cannot directly process refunds for App Store or Google Play purchases. The applicable store's decision on refund requests controls.

For billing inquiries or issues not related to refunds, please contact us at support@pureplateai.com.

Account Deletion

Your Right to Delete

You have the right to delete your PurePlate account at any time. We provide a simple, self-service deletion option directly within the app.

How to Delete Your Account

In the PurePlate app:

1. Open PurePlate
2. Navigate to your Profile (tap the profile icon)
3. Scroll down and tap Delete Account
4. Review the information about what will be deleted
5. Confirm deletion

Alternative method:

You may also request account deletion by following the instructions on our public account deletion page or emailing support@pureplateai.com from the email address associated with your account.

What Gets Deleted

When you delete your account, the following data will be permanently and irreversibly removed from our servers:

• Profile Information: Your name, age, sex, height, weight, and other personal details
• Health Data: Food allergies, pre-existing conditions, dietary preferences
• Meal History: All logged meals, including photos and nutritional analysis
• Progress Data: Check-in records, weight history, and progress tracking data
• AI-Generated Content: Your personalized nutrition guidelines and insights
• Analytics Data: Usage patterns and behavioral data associated with your account

Important Warnings

Data Retention After Deletion

After account deletion:

• All personally identifiable information is permanently deleted
• Anonymized, aggregated analytics data (which cannot be linked back to you) may be retained for service improvement purposes
• We may retain certain information if required by law or for legitimate business purposes (e.g., fraud prevention, resolving disputes)

Acceptable Use

You agree to use PurePlateAI for its intended purpose of receiving nutritional guidance. Prohibited activities include:

• Attempting to bypass security measures
• Spreading malware or engaging in any malicious activities
• Using the service for any illegal purposes
• Harassing, abusing, or threatening other users
• Using the service to generate or rely on emergency, diagnostic, treatment, or medical decision-making advice
• Submitting content that you do not have the right to submit or that violates another person's privacy or intellectual property rights

Intellectual Property

PurePlateAI and its content are owned by us and protected by copyright and other intellectual property laws. You may not reproduce, distribute, or create derivative works from our content without our express permission.

Nutrition and AI Guidance Disclaimer

PurePlate provides nutrition information, coaching, and AI-generated estimates for general wellness and performance support. PurePlate does not provide medical advice and is not intended to diagnose, treat, cure, or prevent any disease or medical condition.

AI outputs, meal recognition, barcode results, food database matches, macro and nutrient estimates, meal scores, targets, and recommendations may be incomplete, inaccurate, or inappropriate for your specific circumstances. You are responsible for reviewing information before relying on it.

Consult a qualified healthcare professional before making dietary changes if you have a medical condition, food allergy, eating disorder history, pregnancy, medication interaction concern, or any other health concern. In an emergency, contact emergency services immediately.

PurePlate is not responsible for decisions you make based on nutrition estimates, AI-generated responses, or third-party food data.

Disclaimer of Warranties

PurePlateAI is provided "as is" without any warranties, express or implied. We do not guarantee that meal recommendations, food recognition, nutrition estimates, targets, AI-generated responses, app availability, third-party data, or subscription features will be accurate, complete, uninterrupted, secure, or error-free.

Limitation of Liability

Our liability is limited to the maximum extent permitted by law. We are not liable for any indirect, incidental, or consequential damages resulting from your use of PurePlateAI.

Modifications to Service

We reserve the right to modify or discontinue PurePlateAI at any time, with or without notice.

Governing Law

These Terms of Service are governed by the laws of the State of Texas, without regard to conflict of law principles, except where consumer protection laws in your location require otherwise.

Google Play Terms

Your use of PurePlate downloaded from Google Play and any purchase made through Google Play are also subject to the Google Play Terms of Service and applicable Google Play policies.

Apple End User License Agreement (EULA)

Licensed Application

PurePlate is a "Licensed Application" as defined in Apple's Standard End User License Agreement (EULA).

Applicable Agreement

Your use of PurePlate downloaded from the Apple App Store is subject to Apple's Standard End User License Agreement, which can be found at:

https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Conflict Resolution

In the event of any conflict between these Terms of Service and Apple's Standard EULA:

• Apple's EULA shall take precedence with respect to your use of the app downloaded from the App Store
• These Terms of Service shall govern your use of any web-based services or features not covered by Apple's EULA

Third-Party Beneficiary

You acknowledge and agree that Apple, and Apple's subsidiaries, are third-party beneficiaries of these Terms of Service. Upon your acceptance of these terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms of Service against you as a third-party beneficiary thereof.

Contact Information

If you have any questions about these Terms of Service, please contact us:

Email: support@pureplateai.com

For subscription and billing inquiries: Contact the store that processed your purchase: Apple Support or Google Play Support.

For account deletion requests: Use the in-app deletion feature or our public account deletion page.

Response Time: We aim to respond to all inquiries within 48 business hours.