Every meal lands on your list.
When a client logs, the photo and the numbers show up on their card, measured against their own targets.

Snap a meal. PurePlate scores it against your goal and tells you what to change next.
Not training for a sport? Take the everyday report
Coaches sign in to the same PurePlate app and land on their own view.
When a client logs, the photo and the numbers show up on their card, measured against their own targets.

Each client’s week sits on their screen. A bench day gets more food than a rest day, without you doing the math.
Tap a ring and set the number. PurePlate rebalances the rest of the day and shows you what moves before you save.
Set the rules you already coach by, like a gram of protein per pound. Each client’s targets follow from their own weight.
Ask about one client or all of them. Every answer shows the numbers it used, from what they logged.
Matt is not eating enough right now to hit his bench goal. His bench press has progressed from 205 lbs to 215 lbs, but over the last 7 finished days he averaged only 1,754 kcal per day, falling 1,668 kcal below his target Bench press Calories. He also averaged 124g of protein daily, which is 94g below his target Protein.
Ask Matt whether he is truly eating this little or simply forgetting to log lunch and dinner.
A notification when a client stops logging, misses their goal, or gets back on track, and a weekly report on who was on track.
The details that keep a coach’s morning short.
Filter to who needs a look in one tap.
Every client’s week at a glance, against their own target.
The nutrients their goal needs, not just macros.
A weekly report on who was on track.
Quiet hours and a daily cap on notifications.

Every meal they log, with the photo.
We take on a few gyms at a time, so every coach has a working assistant from week one. Start with a free report on what’s likely blunting your members’ results.
PurePlate identifies the food and estimates its calories, macros and nutrients, then scores how well the meal fit your goal, your timing and your training. Add portions, ingredients or preparation details when it needs more, or scan the barcode on packaged food.
Say it the way you would to a coach: bench press 315, run a faster half marathon, lose 20 pounds, build lean muscle, have steadier energy. PurePlate turns it into daily targets and can plan a week of meals around your training sessions.
No. Your targets provide direction, while your food preferences and real-life choices shape how you get there. PurePlate helps you understand meals you cook, order or already enjoy.
Yes. Get it on Google Play for Android or the App Store for iPhone.
Only if you choose. Share meals with friends in private, invite-only Circles, and link your coach so they can see how you are fueling.
Meal logging, coaching and scoring need a subscription, billed through Google Play or the App Store. It renews automatically until you cancel, which you can do anytime in your store account.
No. PurePlate gives nutrition guidance, not medical advice. If you have a medical condition, talk to a qualified professional.
Snap a meal. PurePlate scores it against your goal and tells you what to change next.
Coaching a gym? Get your gym’s free gap report