Nutrition for
your next
personal best.

Snap a meal. PurePlate scores it against your goal and tells you what to change next.

Find my fuel gap, free

Not training for a sport? Take the everyday report

5.0on the App Store

Coaching them? You see every meal.

Your member logs breakfast.One photo. Nothing else to fill in.
Read against their goal.What the meal means for the goal they set, not just its calories.
You hear about it in seconds.A notification, and the photo lands on their card.
Their whole day, one tap away.Their training, every meal against their targets, and their progress.
Ask about anyone.Answers built from their own numbers, each one shown.
Your members log. You coach.All inside the PurePlate app.

Same app. Your side of it.

Coaches sign in to the same PurePlate app and land on their own view.

Clients

Every meal lands on your list.

When a client logs, the photo and the numbers show up on their card, measured against their own targets.

Matt Reyes

Bench Press 225 lbs

Today · Walking

14g / 218gprotein so far

320/3,422

52g/480

7g/70

Training

Their training sets their fuel.

Each client’s week sits on their screen. A bench day gets more food than a rest day, without you doing the math.

Matt’s weekEdit

Fri · Bench & pull6:30 AM · 60 min

3,570 kcal

Targets

Change a target in two taps.

Tap a ring and set the number. PurePlate rebalances the rest of the day and shows you what moves before you save.

Matt’s proteinSet by PurePlate

−190 g+

gramsg per lb194 lb body weight

Keep calories at 3,422Carbs and fat make room.

Protein~~218g~~190g−28

Calories3,422Holds

Carbs~~480g~~495g+15

Fat~~70g~~76g+6

Fat held at its floor

Starts

TomorrowToday

Save · starts today

14g of 190gProteinSet by you

Rules

Coach your way, once.

Set the rules you already coach by, like a gram of protein per pound. Each client’s targets follow from their own weight.

Your rules

Protein1 g/lb

Fatat least 0.35 g/lb

Carbsfill the rest

+ Calories+ Fiber+ Sodium+ More

MRMatt194 lb

194 g

76 g

491 g

Save rules

Ask

Ask about anyone.

Ask about one client or all of them. Every answer shows the numbers it used, from what they logged.

Is Matt eating enough to hit his bench goal?

Read Matt’s meals, training and 5 bench press logs

Matt is not eating enough right now to hit his bench goal. His bench press has progressed from 205 lbs to 215 lbs, but over the last 7 finished days he averaged only 1,754 kcal per day, falling 1,668 kcal below his target Bench press Calories. He also averaged 124g of protein daily, which is 94g below his target Protein.

Ask Matt whether he is truly eating this little or simply forgetting to log lunch and dinner.

Are missing logs hiding his actual intake?How do missed meals impact bench recovery?

MRMattAsk about Matt…

Notifications

Told when it matters.

A notification when a client stops logging, misses their goal, or gets back on track, and a weekly report on who was on track.

PNPriya2h

Priya hasn’t logged in 2 days. Usually 2.5 meals a day.

LBLeah5h

Leah was under protein on 3 of the last 4 logged days, 134g a day against 150g.

JLJonah20h

Jonah’s protein is back on target: 168g yesterday against 160g.

Weekly report1d

2 of 5 on track last week. Leah: protein averaged 134g against 150g.

Stops loggingPriya hasn’t logged in 2 days

Misses their goalLeah was under protein

Back on trackJonah is back on target

Full week loggedSam logged a full week

And the small things.

The details that keep a coach’s morning short.

All 5Needs a look 2

MRMattLunch

PNPriyaDinner

Filter to who needs a look in one tap.

Protein · 7 days

Every client’s week at a glance, against their own target.

Their priorities

2.7gCreatine1.8gLeucine325 IUVitamin D

The nutrients their goal needs, not just macros.

Weekly reportMondays · 7 AM

A weekly report on who was on track.

Quiet hours9 PM – 7 AM

At most a day135

Quiet hours and a daily cap on notifications.

Greek yogurt & berriesBreakfast · 7:40 AM

495

30g

Every meal they log, with the photo.

For gyms that already coach for results.

We take on a few gyms at a time, so every coach has a working assistant from week one. Start with a free report on what’s likely blunting your members’ results.

Get your gym’s free gap report See the coach view

You run results programs: strength, fat loss or race prep.
Your coaches already talk food with members.
You’ll start your members together, with a kickoff.

Good questions.

What happens after I take a meal photo?

PurePlate identifies the food and estimates its nutrition, then uses your goal and meal context to explain the fit. You can add portions, ingredients or preparation details, answer follow-up questions and review the breakdown.

Do I have to follow a fixed diet?

No. Your targets provide direction, while your food preferences and real-life choices shape how you get there. PurePlate helps you understand meals you cook, order or already enjoy.

Is PurePlate available on Android?

PurePlate is currently available on iPhone. Android is not available yet.

Nutrition for your next personal best.